Marketing research
We provide businesses with precise data that translates into real market decisions. We study consumer needs, the reception of new products and services, and analyse both the effectiveness of advertising campaigns and customer loyalty.
What We Do
Consumer
needs research
needs research
We identify what customers really expect, along with their preferences and purchasing motivations.
Market
validation
validation
We evaluate the potential of new products and services before they enter the market.
Campaign and customer loyalty analysis
we examine the effectiveness of marketing activities as well as the level of customer engagement and satisfaction.
What is more, our reports not only show numbers – they also highlight the trends that drive competitive advantage. That is why our research is used by both small businesses and the largest brands on the Polish market.
At OGB, we take the approach that a purchasing decision is only one element of human behaviour, and that understanding it requires considering a broader context — including life choices, as well as social and even political decisions. This perspective allows us to better capture the real motivations and needs of consumers, making it possible to develop an appropriate product or brand strategy.
Łukasz Pawłowski
President of OGB
Łukasz Pawłowski
President of OGB
See how we conduct research:
