Our experts start each research project with the preparation of a methodological concept that best suits clients’ individual needs and expectations. While choosing the method, we take into account such issues as subject and goal of the research, together with the scope of the analysis. We perform both quantitative and qualitative research.

In execution of quantitative research we mostly use the computer-assisted telephone interviewing (CATI) technique. Why? This method minimizes the influence of factors which may have impact on the research results. The scope is maximized and the interaction takes place on the phone, which reduces the influence of the interviewer effect. The additional advantage of telephone interviews is their anonymity, thanks to which the responders are more willing to share their opinion. By using this technique, we can get the most accurate data and honest answers.

Research performed with the use of FGI method (focus group interview) is also effective, especially in towns. It is usually carried out in order to deepen the results of the CATI survey. During such a research, the most important issues arising from the research conducted using the quantitative method may be raised.