Research methods
Each research project begins with our experts designing a methodological concept that best matches the individual needs and expectations of the client. When selecting a method, we take into account the subject and purpose of the study, as well as the scope of analysis. We conduct both quantitative research (CATI, CAPI) and qualitative research (FGI, IDI). When selecting a method, we take into account the subject and purpose of the study, as well as the scope of analysis. We conduct both quantitative research (CATI, CAPI) and qualitative research (FGI, IDI).
For quantitative research, we largely use Computer-Assisted Telephone Interviewing (CATI). Why? This method minimises the impact of factors that could distort the results. Its reach is maximised, and the telephone format reduces the effect of interviewer bias. An additional advantage of CATI is its anonymity, which encourages respondents to share their opinions more openly. Using this method, we are able to obtain the most accurate data and honest answers.
Method
Method: CATI – Computer-Assisted Telephone Interviews
Sample size
Sample size: 1,000 respondents in a nationwide survey, at least 500 respondents in a local government survey
Sampling
Sampling: quota-random, considering gender, age, education, and place of residence
In cities, Focus Group Interviews (FGI) are also particularly effective. They are most often conducted to complement CATI surveys, allowing us to explore in depth the most significant matters identified in the quantitative study.
Method
FGI – Focus Group Interviews
Sample size
discussion groups of 6-8 people
Sampling
random, considering age and gender
Another research technique we use is In-Depth Interviews (IDI). These allow us to obtain detailed and comprehensive insights about opinions, motivations, and experiences. The interview is conducted in a ‘one-on-one’ format – the researcher leads a conversation with the respondent, which enables flexible adaptation of the discussion to the topic under study. The IDI method is particularly useful when it is important to understand decision-making mechanisms, identify needs, or analyse sensitive issues that might not be raised in a group setting.
Method
IDI – In-Depth Interviews
Sample size
from 10 to 30 interviews (depending on the topic and purpose of the study)
Sampling
purposive – based on criteria relevant to the issue under study